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London Society

The brief

The London Society is a long‑standing membership organisation exploring the past, present and future of London through talks, walks, debates and publications. Their community includes planners, architects, campaigners and curious Londoners who care about the city’s built environment.

They came to me with a website and membership setup that were no longer fit for purpose. Content was spread across an old site and an outdated (and increasingly expensive) membership platform. The Society needed a modern, flexible site that could handle membership, events, and a large archive of content all in one place.

The challenge

This was a complex project with several moving parts:

  • A large transfer of content from the old site, including events, articles and publications
  • A move away from a legacy membership system to MemberPress
  • Integration with Event Calendar Pro for event listings and ticketing
  • Restructuring membership types and pricing at the same time
  • Ensuring Mailchimp integrations worked smoothly for event marketing and member communications

On top of that, the internal team needed to be able to manage everything themselves: memberships, renewals, events, and content updates without relying on developers.

Designing clear journeys

for prospective and existing members

Making events easy

to browse, book and manage

Keeping the tech stack powerful

but understandable for a small team

The approach

We started by mapping out the core journeys: joining as a new member, renewing, booking events, and browsing the Society’s content. From there, we redesigned the site structure around three pillars: Membership, Events, and Explore (for articles, campaigns and resources).

On the content and structure side, we:

  • Rationalised and migrated a large volume of legacy content
  • Created clearer membership pages explaining benefits, tiers and pricing
  • Designed event listings and detail pages that work well on desktop and mobile
  • Clarified calls to action for joining, renewing and booking

On the technical side, we:

  • Implemented MemberPress for memberships and renewals
  • Integrated Event Calendar Pro for event listings and ticketing
  • Connected MemberPress and events with Mailchimp so the team could continue targeted event marketing to members and subscribers
  • Built reusable WordPress blocks so staff can create new pages, highlight events and feature campaigns without breaking layouts

We also spent time on handover and training, making sure the team felt confident managing memberships, events and content in the new setup.

The outcome

The new London Society site brings membership, events and content together in one coherent, manageable platform.

For members and visitors, it’s now much easier to:

  • Understand what the Society offers and why they might join
  • Browse upcoming events and book tickets
  • Log in, manage their membership and access member‑only content

Overall, the Society now has a digital home that reflects the breadth of their work and supports their membership‑driven model.

Reduced reliance on an outdated, expensive membership platform

Simplified day‑to‑day tasks like setting up events and sending targeted Mailchimp campaigns

London Society

Location
London, UK
Year
2024
Industry
Membership organisation · Civic / urbanism
Services

Website design

Website development

Membership & events setup

Content migration

Credits

Client:
London Society
Platform:
WordPress
Development:
Louise Rankin
Design:
Louise Rankin / London Society Colab