Media Bounty
The brief
Media Bounty is a B Corp creative and media agency specialising in climate and social impact campaigns. They work with brands and organisations who want to move people on big, complex issues — from the climate crisis to misinformation — without resorting to fear or greenwash.
They’re award‑winning in the advertising industry, have been voted “Best Place to Work” in the Campaign UK Awards for four years running, and received Gold in the Ad Net Zero Awards for best practice in sustainable advertising.
Media Bounty came to me with a site that no longer reflected who they’d become. The old website was hard to navigate, didn’t showcase their strongest work, and made it difficult to explain their offer to prospective clients. They needed a new platform that could hold in‑depth case studies, articulate their point of view, and support new business conversations.
The challenge
Media Bounty’s work is rich and nuanced: long‑term partnerships, behaviour‑change campaigns, and research‑driven strategy. But the previous site flattened all of that into a handful of generic pages.
The challenges were clear:
- Case studies were buried and inconsistent
- Their climate and misinformation expertise wasn’t coming through
- The site structure didn’t support different audiences (brands, NGOs, partners)
- Updating content required too much effort from a busy team
We needed to create a site that could grow with them, one that made it easy to surface the right work, share thinking, and give prospects a clear sense of what it’s like to collaborate with the agency.
Flexible
case study layouts
Clear
service and sector pages
Space for thought leadership
and research
Easy content management
for the internal team
The approach
We started by mapping Media Bounty’s core stories: who they work with, what they do best, and how they’re different from a typical agency. From there, we restructured the site around three pillars: Work, Services, and Thinking.
On the content side, we:
- Developed a consistent case study format, from challenge and insight through to results
- Created clearer service descriptions, grouped around strategy, creative and media
- Made space for articles, reports and talks so their expertise could be surfaced, not hidden
On the design and build side, we:
- Introduced a clean, flexible layout that lets campaign visuals do the talking
- Built modular WordPress blocks for case studies, quotes, stats and image grids
- Set up simple tagging and filtering so visitors can browse by sector or theme
The goal: a site that feels confident and grown‑up, but still human and approachable, much like the team themselves.
The outcome
The new Media Bounty site gives the agency a clearer, more confident way to present their work and values. Prospective clients can now quickly understand what they do, see relevant case studies, and explore their thinking on climate and misinformation.
Internally, the team can publish new work and articles without needing a developer, keeping the site active and current.
Stronger first impressions in new business conversations
Clearer journeys for prospects exploring services and sectors
Easier publishing of new case studies, reports and articles
Media Bounty
Location
Year
Industry
Services
Website development
Credits
Media Bounty
WordPress
Louise Rankin
Media Bounty