Website Refresh for Charities and Social Enterprises
Modernise what you've got without starting from scratch. Faster, fresher, more effective - without the cost of a full rebuild.
Your website works. Mostly.
It’s a few years old. Design feels dated. Mobile experience is clunky. Performance is slower than it should be. Navigation’s confusing. Content has grown messy.
But the foundation is sound. WordPress is up to date. Structure basically works. You just need to bring it up to current standards without rebuilding from scratch.
That’s a refresh.
Who this is for
This service is right for you if:
✓ Your site is 3-5 years old and starting to show its age
✓ Everything technically works but user experience is poor
✓ Design feels dated compared to recently-launched organisations
✓ Mobile experience is clunky (works but not well)
✓ Page load times are slower than they should be
✓ Content has grown disorganised over time
✓ Accessibility doesn’t meet current standards
✓ You’re embarrassed to share your website even though nothing’s broken
This is NOT right if your site is fundamentally broken, on an outdated platform, or needs complete restructuring (that’s a full rebuild) or just has one specific problem to fix (that’s targeted improvements).
What's included
Discovery & Audit (Week 1-2)
Current state assessment
- Full website audit (design, UX, performance, accessibility)
- Content inventory
- User journey analysis
- Analytics review
- Competitor comparison
Defining the refresh scope
- What stays, what goes, what changes
- Priority issues identified
- Quick wins vs long-term improvements
- Budget allocation recommendations
Deliverable: Audit report with prioritised recommendations
Planning & Preparation (Week 1-2)
Strategy
- Updated information architecture
- Navigation restructure if needed
- Content reorganisation plan
- Template improvements needed
Design refresh scope
- Typography updates
- Spacing and layout improvements
- Colour and style modernisation
- Component redesigns (buttons, forms, cards)
- Mobile UX improvements
Technical planning
- Performance optimisation strategy
- Plugin updates and replacements
- Accessibility improvement plan
Deliverable: Refresh plan, design direction, technical specification
Implementation (Week 2-4)
Design updates
- Visual refresh (typography, spacing, colours)
- Template improvements
- Mobile responsive fixes
- Component updates
- Brand consistency improvements
Content work
- Navigation restructure
- Page reorganisation
- Content pruning and updating
- URL redirects where needed
- Image optimisation
Technical improvements
- Performance optimisation
- Plugin updates and replacements
- Accessibility fixes (contrast, labels, focus states)
- Code cleanup
- Security hardening
Deliverable: Refreshed website on staging environment
Testing & Launch (Week 4-5)
Testing
- Browser and device testing
- Accessibility testing
- Performance benchmarking
- Content review
- Link checking
Launch preparation
- Final client review
- Amends and adjustments
- Backup created
- Launch checklist completed
Launch
- Site goes live
- Monitoring confirmed
- Post-launch testing
Deliverable: Live refreshed website, updated documentation
How We Work
What you get
- Modern, professional design that doesn't look dated
- Improved mobile experience that actually works well on phones
- Clearer navigation that helps people find what they need
- Organised content (pruned, restructured, easier to manage)
- SEO improvements (metadata, structure, performance)
- Same WordPress setup you're familiar with, just better
Timeline and process
Typical timeline: 3-6 weeks from kickoff to launch
Depends on:
- How much needs changing
- Content volume to reorganise
- How quickly you can review and approve
- Whether major template changes are needed
Can be faster: If scope is focused (design-only refresh, or performance-only)
Will take longer: If extensive content work needed or significant functionality changes
Investment
Starting from £3,000 for a focused refresh (design update, mobile fixes, performance)
Typically £4,000-6,000 for most charity website refreshes
£6,000-8,000 for extensive refreshes with:
- Significant content reorganisation
- Navigation restructure
- Multiple template rebuilds
What affects price:
- How much needs changing
- Amount of content to reorganise
- Number of templates to update
- Custom functionality modifications
- Design complexity
Payment structure:
- 50% deposit to secure dates
- 50% on launch
Payment plans available for refreshes over £4,000.
What's not included
Content creation – I’ll reorganise and restructure existing content, but writing new copy is your responsibility
Major new features – Adding membership areas, e-commerce, or complex functionality usually requires a build project, not a refresh
Complete rebrand – Logo, brand identity, full design system from scratch is a separate project
Third-party platform costs – Premium plugins, tools, services billed separately
If something outside scope is needed, I’ll flag it before doing work.
Recent work
Web design for charities, social enterprises and values‑led organisations
We’ve worked with climate communicators, membership networks, and civic organisations, from renewable energy innovators to London’s cultural and planning institutions.
FAQs
How do you decide what needs refreshing?
I audit your current site, check analytics, review against current standards, and prioritise based on impact and budget.
Will our team need retraining?
Usually no – it’s the same WordPress they’re used to, just improved. Quick handover to show any changes.
Can we change our mind about scope mid-project?
Small adjustments are fine. Major scope changes might affect timeline and cost — I’ll always check with you first.
Do you keep our current hosting?
I’ll spot that in the audit phase (week 1) before we’ve committed to the wrong approach. Honesty before profit.
What if our needs change during the project?
Yes, unless your hosting is causing problems (slow, unreliable). If we need to move hosts, that’s discussed upfront.
What happens to our content?
I reorganise and improve it, but don’t delete anything without your approval. Content audit is part of week 1.
Can you improve SEO as part of refresh?
Yes – metadata updates, performance improvements, and structure fixes are all SEO-positive. Full SEO strategy is separate.