Human

Kind

Is your website working as hard as you are?

I’ve put together a plain-English checklist for charity and social enterprise teams. 21 tips you can work through with your team, in under an hour. No developer needed.

What's in the checklist

I’ve been building charity websites for a while now, and I keep noticing the same things that could be working harder. So I made a list.

21 tips in total. Most are checks you can do yourself in a couple of minutes. A few use free online tools (all linked in the PDF). Items marked ‘do it today’ you can fix straight away, with no technical knowledge needed.

The checklist is broken down into these five sections:

First impressions

What someone sees in the first five seconds, and whether they can tell what you actually do.

Mobile experience

Whether your site works properly on a mobile, where most of your visitors are.

Content and navigation

Broken links, outdated news, contact forms that quietly fail.

Trust and credibility

The basics donors and funders look for, and quietly notice when they're missing.

Accessibility basics

Quick checks using free tools. No specialist knowledge needed.

It’s the kind of thing you can work through at a team meeting, or on a quiet Friday afternoon when you’ve got half an hour.

Enter your details below to download the checklist for free:

From 'where do I start' to a clear list of priorities.

I see this all the time. A charity website built years ago, maybe by a volunteer, maybe by an agency that’s long gone, and it’s started to drag. The team winces when they share the link. Supporters can’t quite find what they need. You know it’s not really working, but there’s always something more urgent.

And when you do sit down to look at it, it’s hard to know what to tackle first. Quick fix or rebuild? Better content or a clearer homepage?

That’s what the checklist is for. Work through it with your team (over coffee, ideally), and you’ll come out with a short list of what actually needs attention and a clear sense of what can wait.

About Louise

I’m Louise. I build WordPress websites for charities, social enterprises and membership organisations across the UK.

Before I was a developer, I spent 15 years working in education and partnerships. Which means I’ve sat on the client side of plenty of agency meetings, and I know exactly how it feels when the tech person starts using words you don’t quite follow.

You don’t get any of that from me. Just websites that work properly, explained in plain English.

  • 5+ years of experience designing websites for charities and social enterprises
  • 50+ projects delivered for charities, co-ops and purpose-led organisations
  • 93% of projects support organisations tackling inequality

Recent work

Some of the organisations I've worked with

From membership societies to digital archives, community networks to climate ventures.
Wild Origins
Agencies & consultancies
Website for soulful, purpose‑driven ventures.
The Story of LPAC
Civic & public interest
Telling the hidden story of the committee that helped reshape modern London
London Society
Civic & public interest | Membership & networks
A new digital home for London’s oldest city‑shaping membership society
Sonaura
Agencies & consultancies | Climate & sustainability
Green industrial power, made clear and compelling

Past the checklist stage?

If you’re already past ‘where do I start’ and you’d rather just talk it through, book a free 15-minute review. I’ll have a proper look at your site before we speak, then we’ll spend the call on priorities.

Three steps, no homework

01

Book a slot

Pick a time that works for you. It takes about 30 seconds, and you don’t need to prepare anything.

02

I'll review your site

Before the call, I’ll spend time going through your website properly, not just a quick glance. I’ll look at structure, content, user experience, and how well it serves your goals.

03

You get honest feedback

On the call, you’ll get a clear, prioritised view of what to fix and why, plus a follow-up email summarising everything.

If you’ve been putting this off, here’s a low-effort way to start. Worst case, you’ll confirm what you already suspected. Best case, you’ll know exactly what to do next.

WHAT PEOPLE SAY AFTER THEIR REVIEW

“I was expecting a vague chat, but Louise spotted three specific things we could fix immediately. One of them took ten minutes and made our donate page so much clearer. Really worth the call.”
— Sarah, Operations Manager at a London-based housing charity
We’d been going back and forth internally about the website for months. Louise gave us a clear, prioritised list in fifteen minutes. Really useful.”
— James, CEO of a community interest company in Bristol
“I’d been putting off dealing with our website because I didn’t know where to start. After the call I had a short list and the confidence to actually do something about it.”
— Priya, Director of a social enterprise in Manchester